Bakslap
Bakslap is a revolutionary lotion applicator designed to make skincare easier, faster, and mess-free.
With its extendable handle and unique roller system, Bakslap lets users effortlessly apply sunscreen, moisturiser, or self-tanner to hard-to-reach areas like the back, shoulders, and legs.
The challenge
Many people struggle to reach their backs and other hard-to-reach areas when applying lotions, sunscreens, or self-tanners.
Traditional applicators are often bulky, ineffective, or uncomfortable, leading to uneven application and frustration.
Bakslap’s challenge was to communicate ease-of-use and convenience online, while showcasing its sleek, ergonomic design to a broad audience.
Objective
The goal was to position Bakslap as the must-have skincare tool that solves a common daily problem:
Highlight the unique extendable design and roller mechanism.
Showcase ease-of-use and versatility for multiple lotions and creams.
Drive online sales via a clear, conversion-focused website.
Build brand credibility through testimonials, demonstrations, and high-quality visuals.
The strategy
Our strategy focused on clarity, visual storytelling, and conversion optimisation:
Website Design & Product Pages – Highlight Bakslap’s features with large product imagery, step-by-step usage guides, and lifestyle shots.
Video Demonstrations – Show Bakslap in action, solving real pain points for users.
Customer Testimonials – Incorporate authentic reviews to build trust and social proof.
Conversion Optimisation – Easy-to-use checkout, sticky call-to-action buttons, and persuasive product copy.
SEO & Analytics – Optimised for search engines to attract users actively looking for skincare applicators.
The design uses Bakslap’s brand colours and friendly, approachable typography to appeal to a wide consumer audience.
The redesigned digital experience and marketing strategy produced strong results:
Increased online sales through clearer product messaging and visuals.
Higher engagement with product videos and how-to guides.
Improved brand awareness, with more customers understanding Bakslap’s unique benefits.
Positive social proof, thanks to featured testimonials and user-generated content.
Bakslap is now positioned as the go-to solution for effortless lotion application, making everyday skincare simple and enjoyable.
