Bonza Business Sales

Bonza Business Sales is Australia’s leading small business brokerage, helping owners sell their business quickly, confidently, and for fair value — all while saving thousands in commission.
With a unique 4% success fee and a proven online process, Bonza empowers everyday business owners to achieve big-broker results without the big-broker costs.

Service
Website Design
Clients
Bonza Business Sales
Date
Aug 5, 2019
Software
WordPress
Location
QLD, Australia
Bonza 1
✅ 8

The challenge

Most small business owners don’t know where to start when it comes to selling their business.
Traditional brokers often charge up to 10% in fees, leaving sellers frustrated, confused, and under pressure to accept deals that don’t reflect their hard work.

Bonza wanted to challenge that model — to give sellers control, transparency, and confidence.
The challenge was to communicate this modern, streamlined process online while building instant trust with business owners across Australia.

Objective

  • The goal was to reposition Bonza as a tech-driven, client-first brokerage that offers a smarter and more affordable way to sell.

    Specific objectives included:

    • Highlighting the 4% commission advantage clearly and consistently.

    • Making it easy for sellers to request a free consultation directly from the website.

    • Showcasing success stories and testimonials to build credibility.

    • Creating a design that feels professional, trustworthy, and approachable.

The strategy

  • We developed a strategy focused on clarity, trust, and user experience.

    1. Modern Website Redesign – A clean, conversion-driven layout highlighting Bonza’s value proposition: “Sell faster. Pay less.”

    2. Streamlined Navigation – Quick access to valuation tools, contact forms, and recent sales.

    3. Compelling Storytelling – Using real client stories to demonstrate proof and results.

    4. Optimised for Conversions – Clear calls-to-action, trust badges, and a fast, mobile-friendly design.

    5. SEO & Analytics Setup – Ensuring visibility in Google searches and measurable performance metrics.

    The design also leveraged Bonza’s signature colour palette and typography to keep the brand consistent and credible.

The new Bonza Business Sales website and campaign delivered a tangible boost in engagement and conversions:

  • 36% increase in consultation requests within the first 2 months.

  • Lower bounce rate due to clearer messaging and improved page speed.

  • Improved SEO rankings, with multiple keywords now appearing on page one for “sell my business” and “business broker Australia.”

  • Stronger brand trust, reflected in client testimonials and repeat seller referrals.

Bonza’s digital presence now matches the strength of its service — clear, confident, and results-driven.

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